Cold Coffee Drinks to Boost Your Restaurant Sales
The cold coffee drink trend began in the early 2000s with the rise of popular coffeehouse chains. Cold coffee drinks remain popular today — and continue to get more so every day — thanks to all the varieties that are offered and the ease of ordering them on restaurant menus, coffee bars, and kiosks.
Cold brew coffee is also increasingly in demand due to its less acidic taste. Cold brew is made by steeping coffee beans at room temperature or cold water for 12 to 24 hours, resulting in a coffee concentrate that can be diluted with milk or water. This method of brewing produces a coffee that is less bitter and has more body than traditionally brewed coffee. If you aren’t offering cold coffee drinks on your menu, there are many reasons why you should.
Increased Sales
Cold coffee drinks are a great way to increase your restaurant sales, especially in the summer months. Cold coffee drinks are highly refreshing and can be made with a variety of different flavors. Offerings like iced lattes, frappes, and smoothies are always popular and can be easily personalized to each customer’s individual taste.
Not only are cold coffee drinks a great way to boost your sales, but they’re also a great way to attract new customers or keep your customers coming back for more. Customers love them because they’re not just refreshing and delicious, they can also give them a boost in energy.
Here are a few popular cold coffee drinks:
- Iced Caffe Latte
- Iced Mocha
- Coffee Milkshake
- Iced Cappuccino
- Iced Cold Brewed Coffee
- Iced Horchata Latte
- Iced Vietnamese or Thai Coffee
- Iced Caramel Macchiato
Of course, there are always new iterations, flavors, and combinations that are created or pop up for a limited time, especially if they are seasonal like pumpkin, gingerbread, or peppermint, to name a few.
Who drinks cold coffee drinks?
Cold coffee drinks are perfect for customers of all ages, but they’re especially popular with millennials. In fact, cold brew coffee is the fastest-growing segment in the U.S. coffee market and is predicted to grow by 700% over the next five years.
What are some tips for selling more cold coffee drinks?
1. Offer a variety of cold coffee drinks on your menu.
2. Use high-quality ingredients to make your cold coffee drinks.
3. Get creative with your flavors and combinations.
4. Promote your cold coffee drinks on social media and in-store.
5. Make sure your staff is trained on how to make cold coffee drinks.
Coffeehouses and restaurants that don’t offer cold coffee drinks are missing out on a huge opportunity to attract new customers and boost their sales. Cold coffee drinks are not only delicious and refreshing, but they’re also popular and in high demand. If you want to stay ahead of the competition, make sure to offer them on your menu.
If you need some ideas for cold coffee drinks, BRISK Coffee Roasters has plenty of ideas so you can keep up with this still-growing trend. Contact us today! We are always happy to help.
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