How Hotels Can Benefit From a Coffee Program

Approximately two billion cups of coffee are consumed worldwide each day. So why is coffee an afterthought for many businesses?

Providing a fresh cup of coffee for your hotel guests is a wonderful way to help them start their day and enhance their overall customer experience.

If you want to create a personal connection with your guests through quality cups of comfort, here’s why your hotel will benefit from a coffee program and how to find the best one for your business.

Customer Satisfaction

A recent study by UCC Coffee found that 75% of 1,000 surveyed hotel guests thought their in-room coffee was poor or average.

The same study determined that 30% of those guests would not return to a hotel if the provided coffee was of poor quality.

This perfectly illustrates the amount of influence coffee has on your hotel’s overall reputation.

If you offer fresh and flavorful coffee, your guests are more likely to come back, and even better, encourage their friends and family to stay with you.

Stock your hotel rooms with good-quality beans from a fresh coffee company to impress your guests with their favorite drink.

Increase Sales

Using a good coffee program can prove to be lucrative if your hotel has an on-site cafe or barista.

When your guests are waking up or looking for an afternoon pick-me-up, they’ll either find what they’re looking for in your hotel or go somewhere else for that robust cup of coffee.

Investing in the right coffee beans and equipment will improve the quality and value of your coffee, and in turn, increase your drink sales.

Coffee Program Training

Using quality beans is just the first step to providing an unforgettable coffee experience for your hotel guests.

The equipment you use and how the coffee is brewed are other important factors to consider if you want your customers to keep coming back for more. Luckily, there are coffee programs that will help you with this step.

Coffee program training is a great way to get your staff familiar with the ins and outs of roasting coffee and creating customer favorites such as espresso, lattes, and drip coffee.

More Ways to Use a Coffee Program

Great coffee is an asset not to be overlooked, and this applies to more than just the hospitality industry.

Restaurants, corporate cafes, colleges, hospitals, and even cruise ships can benefit from a reliable coffee program.

Not only can it increase productivity within a business, but it improves company culture and reflects your brand’s value.

Few things will let your employees and patrons know you care more than providing them with a delicious cup of coffee.

Make an Impression With Only the Best Coffee

Are you ready to step up your hotel’s coffee game? Choosing a program is a big decision, but Brisk Coffee is here to make it easy.

We’re coffee roasters in Tampa, Florida that pride ourselves in exceeding expectations with fresh coffee that’s roasted to order.

You’ll also enjoy the benefits of a full-service coffee program by receiving equipment, support, and repair.

Taste the difference and contact us today to find out how we can serve you.

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