How to Choose the Right Blend of Coffee For Your Business
If you serve coffee at your business, you want to ensure you offer the best blend for your customers. But how do you know which combination is best? There are so many different blends available that it can be tough to decide. Here are a few tips on how to choose the right blend for your business.
Light, Medium, or Dark?
The first thing to consider is what kind of coffee blends are out there. Do you want to offer a light roast, a dark roast, or something in the middle? Each type of roast has a unique flavor profile, so you’ll need to decide what taste you want. For instance, light roast coffees tend to be more acidic, medium roast coffees are more balanced, and dark roast coffees have a richer, more robust flavor.
Single or Multiple Origins?
Many types of blends exist. There are single-origin coffees, which come from one country or region, and combinations, which mix beans from multiple origins. Blends can be created to achieve a specific flavor profile, so if you know what kind of taste you’re going for, you can narrow down your options by choosing a blended coffee.
When deciding on a coffee blend, consider the flavor notes you want. For example, do you want a coffee that’s fruity or nutty? Would you like something with chocolate or caramel notes? Some coffees have all of these flavors and more, so it’s just a matter of finding the right one for your business.
Who Are Your Customers?
When selecting a coffee blend, you will want to keep your customer base in mind. For example, if you have customers who are looking for a more gourmet experience, they might appreciate a complex coffee blend with several different types of beans. On the other hand, if your customers want a quick cup of coffee to get them through the day, a simple blend will suffice.
What About A Proprietary Blend?
Do you want to offer a personalized blend? This is an excellent option for businesses that want to put their own spin on things. If you go this route, be sure to work with a reputable roaster who can help you create a blend that meets your specific flavor goals. When choosing a roaster, ask questions like how long they’ve been in business, what kind of beans they use, and what type of roasting process they employ.
No matter which blend you choose for your business, test it out first. Make a pot of coffee using the blend and taste it yourself. Then, solicit feedback from employees and customers to get an idea of how well it’s received. By choosing the right combination of coffee for your business, you can ensure that your customers will keep coming back for more.
If you’re in the market for a new coffee blend, BRISK Coffee manufactures a wide variety of blends, roasts, and pack sizes to accommodate the needs of every foodservice operator. From Start to Finish, we also manage your proprietary coffee brand’s design, development, and implementation. Contact us today to get started!
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